FRUITFUL INTERNET ADVERTISING STRATEGIES FOR LAWYERS2 min read
Advertising on the internet might seem easy, but it really isn’t. Finding the right strategies which would work for your business can be a daunting process. Especially when you have had bad experiences in the past regarding the same, it can make you a bit more apprehensive. Internet Advertising for Lawyers by dNovo Group will help you to find the best solutions and help to make your campaign a success. Using the right channels can help you to generate leads and clients. Here are some of the most fruitful strategies that can help you to advertise your law firm online.
Google My Business
Google My Business provides a free service that helps attorneys to increase their local visibility and attract clients. The lawyers can create and post their business information like hours of operation, location, contact information and photos. The listings of Google My Business are listed on Google’s Search Engine Results Page (SERPs). This allows potential clients to find you when they are looking for practices in your area of the city.
An optimized Google My Business profile has all your up-to-date business information. It is also highly recommended to upload photographs of your practice and use keywords in your Google My Business profile. Using keywords will help you to boost organic visibility, traffic and rankings. The keywords should be such that they reflect your practice area and the location of the practice. For example Toronto Personal Injury Lawyer. The keyword should be placed in the description of the business, while creating the posts or when responding to the reviews.
Avvo is a website dedicated to helping those who want to find a lawyer who would be a perfect fit. A lawyer who advertises on Avvo can find new clients by simply optimizing their profiles and providing all the required information about their practice. The profile would include a short summary including their skills, which helps to spotlight their skills and areas of expertise. This will help to attract potential clients.
Google Organic Search
Optimizing your website for search engines is one of the best ways to generate awareness organically without running paid advertisements. On the first page itself, the first five organic accounts get about 67.60% of all the clicks. If you want your page to appear on the first page of Google results, you must use legal-related keywords. This will help to generate organic traffic.
The very first step to optimizing the website is by using the keywords which people are using. One of the simplest ways to do this is by doing a keyword search on Google. This will help you to know the terms used by the targeted audience when they are looking for an attorney. You could also use various SEO tools like SEMrush and Moz Keyword Explorer to name a few. They will help you to find the most relevant phrases. Once you know which terms will help you generate the traffic, you can use them across various sections.